Sara Beth Jonassen

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    Drawing on over two decades of design experience, Sara Beth produces clean, commanding visual elements for both web and print. She also enjoys writing original content, and specializes in home improvement marketing.
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    Recent Posts

    5 Home Improvement Advertising Ideas in 5 Minutes

    5 Home Improvement Advertising Ideas in 5 Minutes

    Run out of home improvement advertising ideas? Home Centers and Home Improvement businesses usually spend a lot on advertising....


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    Topics: Home Improvement Marketing

    5 Ways to Attract Customers with a Home Improvement Business Facebook Page

    5 Ways to Attract Customers with a Home Improvement Business Facebook Page

    All home improvement businesses can attract new customers by marketing on Facebook. It’s no longer a question of whether or not ...


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    Topics: Home Improvement Marketing

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    Growing Your Client Base: Real Estate Marketing Tips

    Growing Your Client Base: Real Estate Marketing Tips

    Increasing your real estate company's sales and attracting the right buyers and sellers presents unique challenges. You likely...


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    Topics: Real Estate Marketing

    How do I Market my Home Improvement Business? Attract a Profitable Customer Base.

    How do I Market my Home Improvement Business? Attract a Profitable Customer Base.

    Marketing your home improvement business with a profitable customer base presents unique challenges.

    1. "Everyone" can use your...

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    Topics: Home Improvement Marketing

    How To Increase Inbound Leads in 3 Easy Steps

    How To Increase Inbound Leads in 3 Easy Steps

    Before we discuss ways to increase your inbound leads, let's start at the beginning and answer the basic question: what ARE leads?


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    Topics: Inbound Marketing | Marketing & Business Tips

    3 Key Stages in the Inbound Marketing Funnel

    3 Key Stages in the Inbound Marketing Funnel

    For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s journey:

    1. Awareness Stage
    2. ...

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    Topics: Content Marketing | Inbound Marketing

    5 Steps to Creating an Accurate Buyer Persona

    5 Steps to Creating an Accurate Buyer Persona

    Also known as a "marketing persona," the buyer persona is a fictionalized profile of your target customer that guides your...


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    Topics: Inbound Marketing