Answers / Inbound Marketing

An important part of modern marketing is how you use the internet. But you don't need a complex, thousand-dollar website to...

Before we discuss ways to increase your inbound leads, let's start at the beginning and answer the basic question: what ARE leads?

For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s journey:

1. Awareness Stage
2. ...

Also known as a "marketing persona," the buyer persona is a fictionalized profile of your target customer that guides your...

Inbound marketing refers to marketing that attracts a prospect to your company. As opposed to advertising that reaches out to get...