Kathleen McQuaid

    Picture of Kathleen McQuaid
    Kathleen has offered clients marketing, business and technical solutions for over 20 years. Throughout her career, Kathleen’s professional offerings have expanded to embrace the latest advancements in print, digital and mobile media, quickly responding to shifts in the marketplace. Since founding KathodeRay Media in 1996, she has created marketing programs for many brands and organizations taking the time to understand the business goals of her clients, as well as the products and services that she markets, reaching niche audiences that would be otherwise inaccessible.
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    Recent Posts

    What types of TikTok posts are Gen Zers watching?

    What types of TikTok posts are Gen Zers watching?

    Is your company or organization is looking to reach Gen Zers? One platform you will want to take a serious look at is TikTok. As...


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    Topics: Content Marketing | Economic Development

    How to Combat Disinformation

    How to Combat Disinformation

    It’s not a secret that disinformation, false rumors or fake news are prevalent. Social media has enabled most anyone to share...


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    Topics: Economic Development | Public Health and Awareness

    Most Popular
    The Power of Microenterprise Grant Programs

    The Power of Microenterprise Grant Programs

    COVID-19 and the resulting economic crisis negatively impacted solo, micro and small businesses. However, with government...


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    Topics: Economic Development

    The Economic Impact of Excessive Alcohol Use

    The Economic Impact of Excessive Alcohol Use

    Alcohol use disorder and binge drinking behavior has a variety of negative effects on our community’s health and wellness. But...


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    Topics: Economic Development | Public Health and Awareness

    Have you heard of Pointy by Google?

    Have you heard of Pointy by Google?

    Has your Home Center received a call from Pointy from Google? If you have and you didn’t take the call, I’d like you to give them...


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    Topics: Home Improvement Marketing

    How to Update a Google My Business Listing

    How to Update a Google My Business Listing

    Are you confused on how to claim and update your Google My Business Listing? This blog will help you understand how to claim it,...


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    Topics: SEO | Marketing & Business Tips

    How to Create an Economic Development Marketing Plan

    How to Create an Economic Development Marketing Plan

    Are you creating an Economic Development Marketing Plan for your State, County, Town or Region?

    Creating and managing a...


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    Topics: Economic Development

    Top 6 Benefits of Keyword Research

    Top 6 Benefits of Keyword Research

    One of the first steps in a content marketing campaign should be keyword research. We use it to learn what our client's prospects...


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    Topics: SEO | Marketing & Business Tips

    How Do I Prepare Artwork for Print?

    How Do I Prepare Artwork for Print?

    “It is inevitable as a business owner that at some point you will need a document or an ad created for printing. It’s also...


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    Topics: Branding & Collateral | Marketing & Business Tips